CLIENT: Kindred Souls Foundation – “Unleashed” Stadium Bowl PROJECT: Recruit and activate participants over mobile and social networks to drive event awareness, registrations and fund raising for abandoned, abused and neglected dogs and cats. STORY: This non-profit charity gave their event tees a boost by utilizing interactive merchandise as a new touch-point to reach its mobile volunteer fan base. Volunteers and participants who received the tee before and during the event were asked to...
Read MoreConsumer Engagement Defined Engagement Marketing sometimes called "experiential marketing," "eventmarketing", "live marketing" or "participationmarketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate inthe evolution of a brand.Rather than looking at consumers as passive receivers of messages, engagementmarketers believe that consumers should be actively involved in the productionand co-creation of marketing programs, developing a...
Read MoreREDMOND, WA., JUNE 13th, 2014: R-Evolution Industries and The PeerNet Group todayannounced an exclusive strategic partnership to distribute an innovative lineof interactive promotional merchandise designed to transitionpromotional products into a new era of mobile-social engagement. R-Evolution technology transformstraditional promotional merchandise into interactive merchandise by connecting itwith each mobile consumer’s smartphone or tablet. PeerNet, an alliance of 17top Promotional Pro...
Read MoreREDMOND, WA., JUNE 7th, 2014: R-Evolution Industries to provide Drum Workshop Inc. withinteractive “dw drums” branded merchandise for live events and promotions. Oxnard, CA. based Drum WorkshopInc., manufacturer of drums and percussion equipment, today announced astrategic partnership with R-Evolution Industries to supply branded interactivemerchandise for mobile-social engagement at live events and promotions. R-Evolution technology transformstraditional promotional merchandise into...
Read MoreR-Evolution technology gives brands new tools to boost fan engagement, increase ROI, and reduce costs, directly through their promotional merchandise. By leveraging our sophisticated web platform, brands can create 1-to-1 connections with each person and each piece of merchandise, giving unprecedented levels of insights and reach.In this post I'll describe how it works in an easy-to-understand manner, and show why R-Evolution technology is a better choice than other mobile engagement platforms. If you c...
Read MoreAt avery young age my drum instructor would always say the phrase “in with the newout with the old.” Little did I know then, that he was giving me perhaps themost valuable piece of information in my lifetime. I came to realize as anadult, that in order to survive in any industry you must be "in with thenew." In today’s new mobile-social culture, brands and their fans areestablishing relationships in ways never seen before. So, in with the new! Belowis a link to a video where we he...
Read MoreREDMOND, WA., February 4th., 2014: R-Evolution Industries and Sunrise Identity today announced a strategic partnership to launch a new innovative line of interactive promotional merchandise that will transition the promotional products industry into the new era of mobile-social engagement. Throughout 2013, Sunrise Identity executive staff have worked closely with R-evolution to tailor their mobile engagement technology to the needs of promotional product suppliers, distributors and clients. Their...
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