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Case Studies

New York Knicks

New York Knicks

This NBA franchise utilized an interactive t-shirt as a new touch-point to reach its mobile consumer fan base. Fans received the tee during the playoffs and were asked to scan the 2D Personal Redemption Code for a chance to win auotgraphed prizes.

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Unleashed Stadium Bowl 2014

Unleashed Stadium Bowl 2014

This non-profit charity gave their event tees a boost by utilizing interactive merchandise as a new touch-point to reach its mobile volunteer fan base. Volunteers and participants who received the tee before and during the event were asked to scan the Personal Redemption Code to receive coupons and offers from local business sponsors supporting the fund-raiser.

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Underride

Underride

This rock band was heading out on three national tours and needed an edge to rise above the rest. To fuel the tour and stand out from other bands, Underride deployed interactive band tees from R-Evolution.

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