CLIENT:
Kindred Souls Foundation – “Unleashed” Stadium Bowl

PROJECT:
Recruit and activate participants over mobile and
social networks to drive event awareness, registrations
and fund raising for abandoned, abused and neglected
dogs and cats. 

STORY:
This non-profit charity gave their event tees a boost by
utilizing interactive merchandise as a new touch-point
to reach its mobile volunteer fan base. Volunteers and
participants who received the tee before and during the
event were asked to scan the Personal Redemption
Code to receive coupons and offers from local business
sponsors supporting the fund-raiser.

The interactive t-shirt integrated directly with social
media making it easy for participants to promote, recruit
and share their experience with friends and family already
in their social network!

INTERACTIVE MERCHANDISE PERFORMANCE:
• 11% Scan Rate (QR ave. is 6.4%)
• 3.4% Redemption Rate
• 2 Scans Per Activated Code
• 1 Redemption Per Activated Code
• 5 Event Sponsor Coupons Offered
• Significant increases in donations & registrations!